In this 1-day course, delegates will be equipped with the knowledge of how to write an amazing headline to increase sales. Delegates will get an understanding of strategies that can be used to write compelling leads. In addition, they will also understand how to use mini-stories. Delegates will become familiarised with the concept of email newsletters, landing pages, blog posts, and sales letters. Furthermore, delegates will acquire the skills of how to use crooked numbers and clear button copy. On course completion, delegates will be able to create mental movies and will be able to make effective testimonials.
This course is for those who want to become copywriters and gain the practical skills necessary to transition into a new job. This course is also beneficial for existing copywriters looking to update their skills and keep up-to-date in an ever-changing industry. This content is relevant for entrepreneurs and business owners who want to increase the effectiveness of digital marketing materials.
It is well-known that copy can have a significant impact on the perceptions of audiences. This is why it is so important for how companies communicate, persuade and sell. Your organisation's success will depend on having exceptional website and email copy.
Emarketeers' digital copywriting course is based on research and will help you to improve your website, email conversions, and engagement.
This day will be filled with real examples and rewrite exercises. It will be a fun, interactive experience that will allow you to build confidence in your copywriting abilities.
You will feel super-energized to improve your digital copy by the end of the course
In the current digital age, it is a known fact that content is the king. You cannot imagine businesses on the digital platform without content. Practically speaking, the benefits of content writing are manifold. Taking up a content writing course is of immense value and can open up many career avenues.
Your words can make a big impact on potential customers. This course covers the methods used by professionals in advertising and marketing to convince and persuade their audiences, whether they are on the internet or through traditional media. Bring your work and get them critiqued by the tutor, an ex-advertising creative director.
Throughout my SEO copywriting career (over 20 years now!), I’ve trained thousands of writers around the world. SEO copywriting is complex. But we can make it fun, too. I’ll lead you through every step of the way.
Learn the valuable skills that will help you set the content strategy, communicate with IT, understand searcher intent - and yes, drive qualified traffic
Copywriting for Conversions: How to Write Persuasive Content
This free online conversion copywriting course will teach you how to write highly persuasive content. Do you sell products, services, or promote affiliate offers? If so, copywriting is probably the most important skill you will ever learn. You will study how to use the power of words to capture attention, generate interest, create desire, and most importantly, to get the results you want. Take this course today and learn copywriting fast!
This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.